Meet the Principals

Alfred S. Mustardo, Founder & COO


Al is actively involved in manufacturing consultation and training programs such as Lean Manufacturing, ISO/AS/TS, GD&T and Problem Solving. He is also a sales and marketing executive with Regal Industrial Sales, Inc., which is the exclusive marketing agent for PEN Associates, Inc. He was the former

Co-owner/vice president of sales and engineering for Magnus Manufacturing, a world-class manufacturer of aerospace, medical and industrial components, for 25 years.

Randal A. Simonetti, Sr. Managing Director


Randal Simonetti is a highly experienced marketing, advertising, media and reputation management executive with experience in the public, private, government, non-profit, sports and entertainment sectors. He is the Founder and CEO of Ignition Consulting and Powerhouse Cinema. Randal has appeared on ABC Nightline, and regularly interfaces with NBC, ABC, CBS and Fox News affiliates. He has been quoted in the Wall Street Journal, New York Times, Washington Post and USA Today. He was also the co-host of the nationally syndicated radio talk show, “Lawyers, Who Needs Them?” He is the author of numerous published articles on crisis communications, reputation management, branding, global marketing and post-merger integration.

John A. Gillette, Sr. Managing Director



John has worked closely with companies that need business or physical plant reorganization, plant expansion, equipment acquisitions and debt restructuring since 1995. He has developed a unique expertise in turnaround management, advising financially troubled and distressed companies, and working with insolvent companies to become solvent. John specializes in tax and management-advisory services for closely held and publicly traded corporations, as well as partnerships and limited liability companies. He serves clients in the manufacturing, construction, wholesale distribution, and large retail business sectors. He also advises company owners and executives on compensation, individual tax and estate planning as well as mergers and acquisitions. In 1998, John founded the accounting firm of, Daitz, Rice & Gillette, and LLP, which later merged with the EFPR Group. John has served on the executive management committee of the EFPR Group and presently with Thaney & Associates, CPA’s.

Jenna Fava Roote

Creative Director

As Creative Director and Owner of Jenna Fava Design Company, Jenna has worked with businesses of all sizes and in all specialities to develop successful and creative marketing collateral. Her firm is a start to finish resource for logos, branding, marketing materials, web development and design and design consulting. When asked Jenna says the key to her success is her ability to connect with her clients and give them a personal experience. You hire her – you work with her. And her clients’ success is her success.

Sydney Aversa, Director Data Mining & Research

Sydney Aversa is the newest member of the Pen Group team. She will focus on marketing research, social media and data mining. She also has extensive experience launching social media campaigns and managing complex data bases. Sydney has a BA degree in communications with a concentration in media from the State University of New York at Geneseo. In addition, she minored in Environmental Studies at the University of the Sunshine Coast in Queensland, Australia.

Walt Prystaj


Walt is an experienced quality instructor and business consultant working with private and public companies for over 20 years. He annually conducts over 40 training and consulting engagements a year with both US-based and international firms. Walt is adjunct professor of business at Rochester Institute of Technology and is a certified lead auditor of ISO 9000. He maintains expertise in the following disciplines:

Problem Solving
Cycle Time Reduction
Proprietary and Custom Training Development


Call us today at 585-389-1294